What is perfect? How do you define it? What is part of your perfect? Are there versions of perfection? How does one even begin to explore perfection?
When I examine perfection, I’m more than curious not to what it is but how do you get there? Could it be similar to going to the grocery store without a list? Just hear me out.
In the book, Raving Fans, there are three secrets to creating a Raving Fan for your business. The book is focused on creating loyalty. The three secrets are Decide, Discover and Deliver.
- You have to “Decide” what you want.
- You have to “Discover” what your customer wants.
- Then you deliver the vision plus one percent.
This concept can be culture changing for an organization and quite possibly life changing for those of us…well like me. I have a semi successful dating history, but struggle with the purpose and want to make sure we are following the best steps along the way. “But Sally, how is this like going to the grocery store?”
Have you ever had that little trip to the grocery. You need milk, bread and ham. You don’t need a list for these items…you can do this without it. One hour and $200 later you walk out of the store with everything but milk, bread and ham. How frustrating? Or is it? Instead of the simple items…you now have wine, ice cream, steak, potatoes, three types of potato chips, sriracha sauce, new locally made soap and a vanilla candle. (You really don’t like vanilla candles, but it smelled so good in the store.) Not a thing wrong with these items, but still all you needed was milk, bread, ham and that $200 back.
Just like in Raving Fans, nothing wrong with the way you have been running your business and taking care of customers, but where is the intention. And how do you know if its working? Do all these extra items create a sustainable meal planning for the week?
Are you with me now? Do you see what I’ve been doing? I’ve been shopping without a list. (For men…not groceries.)
In a previous post, New Adventure? A Podcast! “Ask Me About” is Launched, I not only introduced you to my new adventure, the collaborative podcast Ask Me About , I listed some of my favorite podcast. One I am most fond of and will be referencing is Death, Sex and Money If You’re Not_____, Then Never Mind
In this particular episode, our host Anna Sale interviews actor Amy Landecker of Transendent. The focus of the interview is in regards to Landecker’s divorce and return to dating.
From the podcast: “Actor Amy Landecker got divorced in 2011. “It was the worst time of my whole life,” Amy says. “People told me it was going to get better and I didn’t believe them.” Amy and her ex-husband share custody of their daughter, and Amy struggled with being away from her for days at a time.”
Now, I’m used to this story, I’ve told this story. But I really tuned in when she explained that her daughter was the one to tell her it was time to date. “My daughter was worried that I was gonna be alone and…she was like, let’s just make a list of the qualities that we’re looking for,” Amy laughs. “So she takes out this piece of paper and she titles it, ‘If You’re Not This, Then Never Mind.'”
I’ve made several of these lists before, at the recommendations of many people. Prayerfully, by Gametime friend, TBQ, I made a list. It was a good one too, but I went to the store without the list bought ice cream instead. “The Mentor” talked me into another one of these lists too and I went back to the store and bought wine instead…lots of wine.
But that phrasing, “If you’re not this then never mind.” I decided to try again. As I wrote, I saw natural categories of the list. The first set were core principles. The second, for joy or fun and third, were action items. Some may see this list as basic, but nothing that becomes a nonnegotiable, a dealbreaker, is basic. So…here it is:
If You’re Not This, Then Never Mind
- If you’re not a Christian, then never mind.
- If you’re not working, then never mind.
- If you’re not a Democrat, then never mind.
- If you’re not politically minded, then never mind.
- If you’re not a beach lover, then never mind.
- If you’re not a music lover, then never mind.
- If you’re not a sports fan, then never mind.
- If you’re not going to buy me flowers, then never mind.
- If you’re not going to respect my Southern ways, then never mind.
- If you’re not going to respect my motherhood, then never mind.
I’ve carried this list with me for months…and I have neither added to it nor edited it since I originally wrote it. It’s just this simple. These embody my three secrets: decide, discover and deliver. The master grocery list. The nonnegotiables. The deal breakers.
Don’t spend too much time trying to dig holes into mine. Instead, take that time to write your own. Write your very own milk, bread and ham! Enjoy the ice cream, steak and locally made soap along the way…but don’t forget the milk, bread and ham either.And please, don’t buy the vanilla candle…you don’t like it. You know you don’t like it.